FEATURE ARTICLES

Samples of work by Ally Stoyel

 
 

SOAKING UP THE ATMOSPHERE IN SPA

The day began at a cosy bed and breakfast, tucked away in the rustic town of Jalhay, Belgium, just a stone’s throw from Circuit De Spa Francorchamps.

While we dined on our authentic Belgian breakfast of fresh bread, cold meats and cheese, we discussed our predictions for the day ahead as the proprietor’s son Christoph prepared his car to drive us to the track.

To say there was a buzz around town was a vast understatement. The picturesque streets were lined with people young and old, foreign and native, the crowd so thick that Christoph was forced to drive the car at a slow crawl. It was a colourful scene of hats, jackets and flags from all over the world and every other type of merchandise you could think of. Suffice it to say, our excitement was building.

 

WEBSITES: FUNDAMENTAL OR OBSOLETE?

Websites and social media are a match made in heaven, writes Ally Stoyel

With the growth of the internet over 15 years ago, websites became the innovative way to store information and advertise your brand; however with the rise of social media, many people now believe that websites have become archaic.

More and more often these days, we’re seeing several organisations opt to promote their brand solely through social media pages such as Facebook, Twitter and Instagram, rather than having a dedicated website.