FEATURE ARTICLE

Sample of work by Ally Stoyel

 
 

WEBSITES: FUNDAMENTAL OR OBSOLETE?
 

Websites and social media are a match made in heaven, writes Ally Stoyel

With the growth of the internet over 15 years ago, websites became the innovative way to store information and advertise your brand; however with the rise of social media, many people now believe that websites have become archaic.

More and more often these days, we’re seeing several organisations opt to promote their brand solely through social media pages such as Facebook, Twitter and Instagram, rather than having a dedicated website.

Some of the simple reasons they may choose to do this? Generally speaking, social media pages are free, not to mention easy to set up and easy to use. Platforms like Facebook have predetermined sections for you to fill out all of the information you want to share with your audience, meaning you don’t have to worry about things like design and text placement.

Another reason is the widespread reach you can receive from a single post, provided your post is engaging and you have built up a following that will be online to see it.

On the other hand, the most obvious disadvantage to solely using social media is that you can only personalise it so much. While you can update your profile pictures, cover photos and colour schemes, you’re bound to using the same generic layout as everyone else, meaning that your chances to connect with your audience on a personal level are much slimmer.

Via a fully-designed website, you can show your audience what you want, how you want at all times, while also giving them an in-depth insight into your brand by use of imagery, colour schemes, typography and much more. Your information will be permanently available and easy to find for as long as you want it to, as opposed to social media where posts are constantly ticking over to provide people with new information.

Another huge tick in the plus column, particularly for motorsport teams, is the ability to set up an online store to sell team merchandise. Your online store and information can all be in the one place, making it much easier for your audience to find what they’re looking for.

That’s not to say that either a website or social media is better than the other. By using both of these tools in tandem, you will create comprehensive coverage for your brand to reach a diverse audience.

While your website will remain the central hub for your brand, social media will provide you with a platform to share your website’s information and you can use social media to draw traffic to your website.

So are websites obsolete? Absolutely not. However, it’s important to remember that as the core of your brand, it’s crucial that your website is professional and user-friendly, fully-responsive, in order for people to access it on a range of devices, and most importantly, that all of the information is kept up-to-date at all times.